We make fitness accessible and easy for everyone.
About
STREETFIT is an exciting, new way to look at fitness. STREETFIT is an on-demand fitness service that delivers the same great workouts taught at gyms and studios directly to your home, office or anywhere in-between.
STREETFIT solves many of the challenges people have in meeting fitness goals by putting the power of an on-demand technology in their hands, making it perfect for busy professionals, parents or anyone who wants to stay fit but doesn’t always have time to get to the gym.
The STREETFIT Standard
We remove the guesswork of finding the “right” instructor. Our trainers are hand-picked from local gyms and studios and are mastery-trained in every format we offer. Your membership acts as a global passport; whether you’re at home, at work, or at the local park, your instructor arrives ready to pick up exactly where you left off—greeting you by name with a full understanding of your goals and progress. This ensures a seamless experience anywhere we have trainers, just like ordering a coffee from Starbucks.
The Power of Live Instruction — vs. Staring at a Screen
In a world of constant screens, we believe in the power of a human experience. Training with a live instructor provides the accountability, motivation and real-time form correction that a digital recording simply cannot.
Consistency & Accountability: An instructor shows up for you, building your confidence whether you feel motivated or not.
Personalized Coaching: We manage the training so you can focus on the movement, much like a personal chef crafting a meal exclusively for you.
Mental Reset: This is your time to step away from notifications and focus on your breath, your body, and your heart.
- Social Connection & Community: From private sessions and small groups to pop-up workouts with 30+ people, we use technology to foster positive interaction—turning your personal progress into collective inspiration.
Music that makes you move: Every format is driven by its own specific tempo and beat—from the calm flow of Yin to the high-intensity drive of HIIT— our instructors calibrate the energy of the workouts just for you.
Investing in Human Capital At STREETFIT, we are fixing what’s broken in the fitness industry by decentralizing the traditional gym model to empower the people who make it work: the trainers. Our instructors undergo rigorous vetting and training in leadership, team dynamics, and self-awareness. Comprised of over 70% women, STREETFIT offers profit-sharing incentives that ensure your investment goes directly to the trainer—not a big corporation—allowing them to thrive along with our clients.
Our Mission We make fitness accessible and easy for everyone. By removing barriers and rebuilding trust in fitness one session at a time, we create connection, support the local economy, and empower the next generation of leaders.
That’s the word on the street.
History
The STREETFIT idea was conceived in 2017 by Lawrence Touitou, a former techie, turned fitness expert, who just wanted to help people, Get in Shape, Lose Weight and Look Great! He took fitness to the client; at their homes, office, local park, college campus, hotel or private fitness room, and at a cost that was below what most personal trainers charged. After a short time, he got so many referrals, that he couldn’t keep up with the demand, so he started hiring other trainers to do what he did, and that was the birth of STREETFIT.
Here’s a flyer from those humble beginnings:
