STREETFIT sells workouts, not trainers. The app is a managed marketplace: clients book standardized, trainer-led sessions; certified pros are dispatched to any location. Standardization (protocols, pricing, QA) removes choice friction and enables cross-city continuity, while stored progress drives retention. The platform’s operating system—routing, certification, pricing governance, trust & safety—creates asset-light scale, healthier unit economics, and a defensible brand.

The network (users + trainers) improves the system via data, ratings, QA, and protocol feedback. Finally, we redistribute power and profit back to providers—strengthening platform growth, stability, and profitability.

1. One-liner

We sell workouts, not trainers. A ‘managed marketplace network’ that standardizes delivery, pricing, and quality across cities.

2. Thesis

STREETFIT is the consumer-facing result of a new service-delivery model that redistributes power and profit back to the professional and removes choice friction for the client.

3. Problem

Fragmented trainer marketplaces = inconsistent quality, endless choice, slow booking, weak trust, and broken continuity when traveling.

4. Product

App-first, location-agnostic **trainer-led workouts**.
Client plan is stored in-app; any certified STREETFIT trainer continues your progression in any city.

5. How it works (client)

Open app → live map of trainer workouts → book now or schedule.
No equipment; standardized protocols; price shown at booking; continuity across trips.

6. How it works (trainer)

Vetting, certification, and **standardized protocols + pricing** (franchise-like).
Platform provides demand, playbooks, QA, and tools; trainer delivers the protocol.

7. Core differentiators

Book the workout, not the trainer → zero choice friction, higher conversion.
Standardization → consistent CX, measurable quality, scalable ops.
Cross-metro liquidity → faster ETAs, better fill rates, travel continuity.
Partner-centric economics → loyalty, quality, defensible brand.

8. Moat = Execution

The concept is simple; the barrier is operational mastery: training, audits, SOPs, re-certification, routing, pricing governance, and a partner-centric culture.
Requires foundational investment in human capital, not just code.

9. Architecture

Central data layer (profiles, workouts, history).
Protocol library + certification engine.
Dispatch/routing, pricing, trust & safety, QA telemetry.
This is a Managed Marketplace Network (central standards, similar to franchise; decentralized delivery, similar to blockchain ).

10. Economics (drivers)

Asset-light scale; predictable take-rate via standardized pricing.
Higher retention (consistent product), lower CAC via network effects.
Trainer LTV ↑ from earnings clarity, fair splits, and advancement tracks.

11. Brand & Culture

Well-being of the professional” is the engine → loyalty, quality, justice.
Defensible promise: same protocol, same standards, anywhere.

12. Go-to-Market

Phase 1: Prove the model in the $100B fitness market (city playbooks, ambassadors, corporate pilots, travel corridors).
Phase 2: Reuse the platform to enter high-trust, fragmented services (home services, tutoring, senior care) → TAM > $1T.

13. Metrics that matter

Fill rate, ETA/on-time %, completion rate.
Workout CSAT/NPS, progression adherence, 90-day retention.
Trainer pass rates, QA scores, re-cert cadence.
City-level contribution margin; trainer earnings vs. market.

14. Risks & mitigations

Quality drift → continuous QA + re-cert.
Trainer churn → partner economics + clear advancement.
Over-standardization → optional personalization bands within protocol.
Regulatory/insurance → compliance playbook per market.

15. The asset

Not “a fitness app.” A reusable blueprint for standardized, partner-owned service delivery at global scale.

16. Naming (core concept)

Working label: ‘Managed Marketplace Network’. (Final name TBD.)

17. Use of funds

Human capital (training, certification, QA).
Platform (routing, pricing, data, trust & safety).
City launches and brand.

18. Strategic narrative

“We’re building something special that can disrupt the service economy. Fitness is the proof ground; the platform is the product.”